Apex, North Carolina, has become a top choice for short-term rental investments in the Triangle region. Here’s why:
- Rental Growth: Airbnb listings in Apex have increased by 105% year-over-year, with 85 active listings generating an average annual revenue of $31,753 per property.
- Strong Demand: Domestic travelers make up 96.1% of guests, with family and group bookings (6+ guests) accounting for 59.1% of listings.
- High Property Values: The average home value in Apex reached $878,507 in June 2025, offering both rental income and long-term appreciation.
- Convenient Location: Apex is just 20 minutes from Raleigh and Raleigh-Durham International Airport, making it accessible for both leisure and business travelers.
- Lenient Regulations: Property owners benefit from a low-regulation environment, making it easier to operate short-term rentals.
With a growing population, strong economy, and family-friendly appeal, Apex is an ideal market for short-term rental investors. Strategic property selection, guest-focused amenities, and professional management can help maximize returns in this thriving market.
Fastest Growing & Safest City in NC? Apex!
Market Trends Driving Apex’s Short-Term Rental Growth
Apex’s short-term rental market is thriving, thanks to several key trends. These forces not only explain why property owners are seeing strong returns but also highlight why this growth is expected to continue.
Population Growth and Economic Development
Apex is growing rapidly, and this population surge is fueling demand for short-term rentals. By 2025, the town’s population reached 76,974 – an increase of 18.24% since the 2020 census, with an annual growth rate of 3.18%.
This growth isn’t random. Apex’s location within the Research Triangle Park (RTP) region makes it a magnet for tech professionals and other knowledge workers looking for a great place to live. The numbers back this up: the average household income is $166,754, with a per capita income of $85,650, and a poverty rate of just 2.64%. These strong economic indicators drive demand for high-quality short-term rentals, especially for relocating professionals, corporate travelers, and visitors seeking premium accommodations. Combined with evolving guest expectations, this demographic shift is shaping Apex into a hotspot for diverse traveler groups.
Higher Demand from Travelers and Relocating Families
Apex’s charm isn’t just for its residents – it also draws in plenty of domestic travelers, who make up 96.1% of Airbnb guests. This reliance on domestic tourism ensures steady demand, even when international travel slows.
Family and group travel dominate the market here, with properties catering to 6+ guests making up a significant portion of listings. This trend reflects Apex’s reputation as a family-friendly destination, thanks to its quaint downtown, parks, and community events that appeal to multi-generational groups.
Business travelers also contribute significantly, with Apex’s proximity to Research Triangle employers, universities, and healthcare systems – like Duke Medicine, WakeMed Health and Hospitals, and UNC Healthcare – making it an ideal location. Many guests prefer the privacy and space of entire home rentals, which dominate the market at 88.6% of active listings, with houses making up 89.8% of those listings. This preference not only supports higher nightly rates but also encourages longer stays. Meanwhile, new housing developments are stepping in to meet the growing demand.
New Housing Construction and Inventory Growth
For property owners, Apex’s ongoing development boom is a big win. New construction projects are delivering modern, ready-to-rent properties that align with the expectations of today’s short-term rental guests. These homes often feature open layouts, modern kitchens, and updated amenities – elements that travelers now consider essential.
The demand for family-sized accommodations is clear, with 3-bedroom properties dominating the market at 39.8% of listings, and 62.5% of homes offering 3 or more bedrooms. This inventory growth aligns with rising property values, giving investors a dual opportunity: immediate rental income and long-term property appreciation.
| Market Indicator | Current Data |
|---|---|
| Population Growth Rate | 3.18% annually |
| Population Increase Since 2020 | 18.24% |
| Average Household Income | $166,754 |
| Domestic Guest Percentage | 96.1% |
| Properties for 6+ Guests | 59.1% |
Why Apex Appeals to Short-Term Rental Guests
Apex has a way of drawing in visitors that goes beyond just numbers and statistics. Its charm lies in its mix of key destinations, local attractions, and memorable experiences. Whether it’s business travelers or families looking for a getaway, Apex offers something special for everyone.
Close Access to Key Destinations
One of Apex’s biggest draws is its proximity to major hubs. Guests are just a quick 20-minute drive from both Raleigh and Raleigh-Durham International Airport. This makes it incredibly convenient for travelers to reach cultural venues, museums, performing arts centers, and even collegiate sports events.
The town itself is a treasure trove of experiences. Apex’s historic downtown is packed with local boutiques, unique eateries, and antique shops – all within walking distance. Just a short drive away, Jordan Lake State Recreation Area provides opportunities for water sports, camping, and even spotting bald eagles. In 2023, the Halle Cultural Arts Center became a cultural hotspot, hosting 12 art exhibitions, 8 theater productions, and 5 live music performances. These events drew over 5,000 visitors and contributed approximately $250,000 to local businesses.
| Guest Appeal Factor | Key Advantage |
|---|---|
| Airport Access | 20-minute drive to RDU |
| Regional Connectivity | 20-minute drive to Raleigh |
| Cultural Attractions | Art exhibitions and theater productions |
| Outdoor Recreation | Jordan Lake State Recreation Area nearby |
| Seasonal Events | Higher occupancy during festivals |
This seamless connectivity makes Apex an attractive destination for both leisure and business travelers alike.
Appeals to Families and Business Travelers
Apex caters to a broad range of guests, from families to corporate visitors. Families are drawn to its safe neighborhoods, such as Scotts Mill and Bella Casa, as well as its family-friendly parks and community events. Seasonal festivals in spring and fall often lead to higher occupancy rates, while summer sees a surge in bookings for family vacations. Events like PeakFest showcase the town’s lively spirit and appeal to guests of all ages.
For business travelers, Apex offers the best of both worlds: a quiet, suburban atmosphere to escape the hustle and bustle, combined with easy access to major employers in the Research Triangle. The local economy, driven by industries like technology, education, and healthcare, ensures a steady flow of corporate visitors. Modern conveniences, like those found at Beaver Creek Commons, and easy access to major highways make it simple for guests to explore the broader Raleigh-Durham area.
With its mix of modern amenities and historic charm, Apex continues to thrive as a sought-after short-term rental destination, appealing to anyone looking for a blend of convenience and character.
How Property Owners Can Capitalize on Apex’s Growth
With Apex’s market growing at an impressive 16.7% year-over-year, the area offers a fantastic opportunity for short-term rental investments. Success here hinges on smart choices regarding location, amenities, and property management strategies. Let’s dive into how selecting the right property, offering thoughtful amenities, and utilizing professional co-hosting services can turn this growth into real profits.
Selecting the Right Property and Location
In Apex, location is everything when it comes to short-term rentals. Properties near downtown Apex tend to see higher booking rates, thanks in part to the area’s relatively relaxed short-term rental regulations.
- Downtown Apex stands out with its combination of historic charm and modern conveniences, making it attractive to both business travelers and families.
- Lake Pine and Woodlake neighborhoods offer peaceful getaways with proximity to hiking, fishing, and kayaking opportunities. Lake Pine is ideal for outdoor enthusiasts, while Woodlake appeals to families with its community feel and green spaces.
- The Jordan Lake Recreation Area draws outdoor lovers, especially during camping and boating seasons. Properties here see a surge in demand when they provide easy access to fishing spots and hiking trails.
- The Cary/Apex Boundary offers a unique dual appeal, attracting both business professionals and families.
When scouting properties, prioritize neighborhoods with high rental demand, good schools, low crime rates, and convenient access to amenities. Areas near Apex Friendship High School District and Thales Academy are especially appealing to families looking for short-term stays.
Adding Guest-Focused Features and Amenities
Once you’ve secured the perfect location, the next step is to make your property stand out with guest-friendly amenities. Travelers are looking for properties that go beyond the basics, so investing in the right features can make a big difference.
Essential amenities include high-speed internet, air conditioning, and parking. However, to truly set your property apart, consider adding extras like:
- Fully equipped kitchens
- Outdoor spaces with patios, fire pits, or decks
- Pet-friendly accommodations
For instance, a private swimming pool can significantly increase bookings during the peak season from May through October. Outdoor spaces that let guests enjoy North Carolina’s mild weather while soaking in the natural beauty are also a big draw.
To tap into the growing trend of remote work and temporary relocations, consider offering discounts for month-long stays. This is particularly appealing to professionals connected to employers in the Research Triangle area.
Boosting Revenue with Professional Co-Hosting Services
Managing a short-term rental in Apex’s competitive market takes skill, especially when it comes to pricing, guest communication, and property upkeep. Professional co-hosting services can help maximize your revenue by handling these critical tasks efficiently.
Dynamic pricing is key to optimizing income in Apex’s seasonal market. While May through October is the busiest time, March stands out as the highest-revenue month. Professional co-hosts know how to adjust rates based on market demand, local events, and seasonal trends.
Our co-hosting services cover everything from dynamic pricing and 24/7 guest support to prompt property maintenance. With Apex’s average daily rate sitting at $186, maintaining high standards is essential for staying competitive.
We simplify the process with a fixed monthly fee model, eliminating the unpredictability of percentage-based pricing. This approach ensures consistent costs while maximizing revenue.
With deep knowledge of the Triangle area, we handle all the operational details – like managing digital locks for late-night check-ins and coordinating with local maintenance teams – so your property stays booked and your guests remain happy. If you’re ready to take advantage of Apex’s thriving market, our pricing options offer transparent solutions to help you achieve your investment goals while we manage the day-to-day operations that drive results.
Why Apex’s Short-Term Rental Market Will Keep Growing
Apex’s short-term rental market is on a steady rise, offering both immediate financial returns and long-term property value growth.
Continued Growth and Investor Interest
The short-term rental market in Apex is thriving, with listings continuing to grow at a strong pace as of June 2025.
The town’s population has been increasing consistently over the past decade, driving demand for temporary accommodations. Apex’s investor-friendly regulations also make it an appealing destination for property owners looking to enter the rental market.
Family-oriented rentals are particularly popular. For example, 39.8% of listings feature three bedrooms, and 33% of properties can host eight or more guests – a clear nod to the demand from larger groups and families.
Property Value Growth Opportunities
Short-term rental owners in Apex enjoy two primary benefits: rental income and increasing property values. Recent statistics show that the median home sale price in Apex hit $651,000 in June 2025. This growth is supported by a strong local economy, with a median household income of $138,442, which not only bolsters property values but also increases demand for premium rentals.
Homes in Apex sell quickly, with an average market time of just 20 days. Competitive market conditions and Apex’s proximity to Research Triangle Park and major universities further enhance its appeal. These factors attract professionals and academics, ensuring stable rental income and continuous property appreciation.
The steady climb in home values over the last decade, combined with ongoing population growth and economic development, makes this an ideal time for new investors to enter the market. The median sale price highlights the accessibility of this market for those looking to invest in a growing, lucrative area.
Why Now Is the Right Time to Invest
The momentum in Apex’s short-term rental market makes this an excellent time to invest. Rental revenue has grown by 16.7% year-over-year. Median annual Airbnb earnings remain strong, and top-performing properties are achieving even higher monthly returns.
With an average booking lead time of 35 days, rental income becomes more predictable, offering stability to property owners. Additionally, 27.6% of listings allow one-night stays, catering to both weekend travelers and extended business trips. March stands out as the peak revenue month, providing a clear seasonal pattern to help maximize returns.
The market also leans heavily toward entire home or apartment rentals, which make up 88.6% of active listings in Apex. For investors eager to take advantage of these trends, professional management is often the key to success. Our services are specifically designed for the Triangle area, offering a fixed monthly fee model that ensures cost predictability. With our local expertise, we help keep your property competitive while you focus on growing your wealth. Explore our pricing options to see how we can simplify the process and help you make the most of Apex’s booming rental market.
Conclusion: The Apex Advantage for Short-Term Rentals
Apex is proving to be a standout destination for short-term rentals in the Triangle region, thanks to increasing guest demand and evolving market trends. Its reputation for delivering impressive revenue growth and steady returns makes it a prime choice for investors.
What truly makes Apex shine is its winning combination of factors that drive consistent demand. A low-regulation environment paired with strong market fundamentals ensures a steady stream of guests year-round. Additionally, the variety of rental options – ranging from spacious family homes to convenient overnight stays – allows property owners to cater to a broad spectrum of guest preferences.
For those looking to invest, now is the time. Rising home values and the promise of predictable income make Apex an appealing market. Plus, with a seamless booking process, managing short-term rentals has never been easier.
To make the most of this opportunity, consider professional management services to maximize your returns. Our co-hosting services are designed to enhance your earnings through deep local market knowledge and a straightforward fixed monthly fee. Ready to take advantage of Apex’s thriving short-term rental market? Visit our pricing page and discover how to unlock your property’s full potential in this growing market.
FAQs
What makes Apex a top choice for short-term rentals in the Triangle area?
Apex has emerged as a prime location for short-term rentals, thanks to its welcoming neighborhoods, close proximity to major attractions, and the Triangle’s thriving economy. Travelers are captivated by its unique mix of small-town charm paired with convenient access to urban perks, making it a go-to destination for visitors.
For property owners, Apex presents a promising opportunity. The town boasts steady rental demand and is recognized as one of the fastest-growing areas in North Carolina. With its increasing popularity, Apex stands out as a smart choice for those looking to tap into the short-term rental market.
What strategies can property owners in Apex use to boost profits from short-term rentals?
To make the most of Apex’s booming short-term rental market, property owners can focus on a few smart strategies. Start by investing in properties located in sought-after neighborhoods like Scotts Mill or Bella Casa – these areas naturally draw more visitors. Next, leverage dynamic pricing tools to adjust your rates in real time, ensuring they match market trends and seasonal demand. Lastly, consider teaming up with a professional co-hosting service to handle the day-to-day tasks like guest communication, booking management, and property maintenance. This approach not only helps you increase occupancy and revenue but also frees up your time for other priorities.
What factors are driving the rapid growth of short-term rentals in Apex, NC?
Apex, NC, is seeing a surge in its short-term rental market, driven by a combination of factors. The town’s population is growing at an impressive rate of 4.46% per year, drawing in both new residents and visitors. On top of that, the local economy is thriving, and property investments are on the rise, contributing to a 128% increase in new short-term rental properties compared to the previous year.
For property owners, these trends present an excellent opportunity to tap into the expanding short-term rental market in the area.