- Median Occupancy Rate: 63%, with properties booked for an average of 230 nights annually.
- Average Daily Rate (ADR): $115, translating to potential annual earnings of $27,000 for high-performing hosts.
- Seasonal Trends: Peak months are May, July, and October, with October seeing the highest occupancy (51.8%) and ADR of $167. Low months include January and February, with occupancy around 45.2%.
- Neighborhood Highlights:
- Downtown Durham: Highest occupancy due to proximity to attractions like the Durham Performing Arts Center.
- Trinity Park: Popular for families and quieter stays near Duke University.
- Hope Valley: Group-friendly with seasonal fluctuations.
- East Durham: Budget-friendly with growing demand.
- Old West Durham/Gorman Street: Steady bookings near Duke University.
- Booking Lead Time: Average of 39 days, with May having the longest (76 days) and July the shortest (24 days).
- Market Growth: 43.54% increase in active listings over the past five years, with 1,217 active listings as of March 2025.
Quick Tips for Hosts
- Use dynamic pricing to adjust rates for peak and low seasons.
- Focus on property upgrades like smart locks, modern kitchens, and energy-efficient features to attract bookings.
- Consider pet-friendly policies to earn $17.41 more per night on average.
- Leverage professional co-hosting services for optimized pricing, guest communication, and property management.
- Highlight local attractions and events like CenterFest (Sept 20-21) and Bimbé Cultural Arts Festival (May 17) in your listings.
Durham’s Airbnb market offers strong opportunities, but competition is rising. To succeed, hosts need to refine their strategies, meet guest expectations, and monitor market trends.
How to Compare Your Vacation Rental to the Competition – AirDNA Tutorial
Current Durham Airbnb Occupancy Rates
Durham’s 2025 Airbnb occupancy data paints a picture of a dynamic market with varied performance metrics depending on the source. For hosts, understanding these rates is key to benchmarking their properties and spotting areas for growth.
2025 Occupancy Rate Data
Occupancy rates in Durham show a broad range, influenced by differences in data collection methods and timeframes. Airbtics reports the highest median occupancy rate at 63%, based on data from February 2024 to January 2025. Meanwhile, AirROI provides a more conservative figure of 45.6% for the June 2024 to May 2025 period.
A snapshot from June 2025 reveals an occupancy rate of 48%, with properties earning an average daily rate of $158. AirDNA’s year-over-year comparison indicates a 49% occupancy rate, reflecting a +4% increase from the previous year, signaling steady growth in the market.
These differences emphasize the importance of aligning metrics with your property’s unique characteristics and location. This data sets the foundation for exploring neighborhood-specific trends.
Occupancy Rates by Durham Neighborhood
Durham’s neighborhoods show a wide range of performance based on location, amenities, and guest demographics.
- Downtown Durham leads with the highest occupancy rates, thanks to its proximity to key attractions like the Durham Performing Arts Center and American Tobacco Campus. This area benefits from consistent demand from business travelers, tourists, and event-goers.
- Trinity Park appeals to families and those seeking quieter stays near Duke University and Duke Gardens. Its historic charm and residential vibe make it a popular choice for guests wanting a more relaxed yet accessible location.
- Hope Valley attracts group travelers and families with its spacious homes and proximity to the Hope Valley Country Club. While it commands higher daily rates, occupancy can fluctuate seasonally, especially around golf and outdoor events.
- East Durham is gaining traction among budget-conscious travelers and visitors drawn to the Arts & Culture District. While occupancy rates here may lag behind premium neighborhoods, the area offers opportunities for hosts targeting niche markets.
- Old West Durham and Gorman Street maintain steady demand due to their closeness to Duke University. These areas are especially popular with visiting families, prospective students, and academic travelers during the school year.
By understanding these neighborhood trends, hosts can better plan for seasonal shifts in bookings.
Monthly Booking Patterns
Seasonal booking trends in Durham provide hosts with valuable insights for maximizing revenue. May, July, and October stand out as the busiest months, with October often bringing in the highest earnings of the year. During peak months like October, March, and April, properties typically achieve 51.8% occupancy rates, daily rates around $167, and average monthly revenue of $2,600.
In contrast, the slower months of January and February see occupancy rates dip to 45.2%, with daily rates adjusting to $159 and average monthly revenue falling to $2,040. December also follows this low-season pattern, giving hosts a clear roadmap for managing off-peak periods.
During shoulder seasons, revenue averages $2,288 per month, with occupancy rates around 49.6% and daily rates near $157. These months offer a chance for hosts to focus on targeted marketing or property upgrades while maintaining steady bookings.
Booking lead times also vary by season. May sees the longest lead time at 76 days, allowing hosts to optimize pricing and preparations. On the other hand, July has the shortest lead time at just 24 days, requiring quick adjustments to pricing and availability. This trend suggests that spring and fall travelers plan further ahead, while summer bookings are often more last-minute.
What’s Driving 2025 Occupancy Trends
Durham’s Airbnb market is shaped by a mix of local events, economic developments, and increasing competition among hosts.
Local Events and Tourism Impact
Durham’s vibrant event calendar plays a significant role in driving demand for short-term rentals. Major festivals like CenterFest, which attracts over 40,000 visitors annually, create predictable spikes in occupancy. Recognized as North Carolina’s top fine arts festival and ranked 22nd nationally, CenterFest will mark its 50th anniversary in 2025, taking place on September 20th and 21st. The celebration will feature juried visual artists, live performances, and family-friendly activities like the Creative Kids Zone. Its free admission policy, with a suggested donation, continues to draw creative talents and visitors from across the region.
Another key event, the 55th Annual Bimbé Cultural Arts Festival, is set for May 17, 2025, at Rock Quarry Park. This festival highlights African and African American culture through music, art, and food. Additionally, the Durham Earth Day Festival on April 27, 2025, at Durham Central Park will focus on sustainability, offering educational resources and eco-friendly activities.
With these festivals concentrated in April, May, and September, hosts can strategically adjust pricing and availability to capitalize on peak demand during these periods.
Economic and Regulatory Changes
Durham’s strong economy, fueled by a booming tech sector and an appealing quality of life, continues to attract business travelers and professionals relocating to the area. Rising housing costs are also influencing the market, with the average rent in Durham currently at $1,349. These factors contribute to the growing demand for short-term rentals.
Unlike neighboring Raleigh, which has introduced stricter zoning requirements for short-term rentals, Durham’s regulatory approach remains more flexible. Short-term rentals are treated the same as long-term rentals, with no additional restrictions. This has contributed to a 43.54% growth in the short-term rental market in recent years. Durham County’s 6% room occupancy tax on rentals of less than 90 days, combined with the increasing popularity of remote work, has also driven demand for larger properties with dedicated workspaces.
These economic and regulatory conditions are paving the way for a more competitive rental market.
Market Competition and New Listings
Competition among hosts in Durham is heating up, with 1,217 active Airbnb listings recorded as of March 2025. The rapid 43.54% growth in short-term rental activity highlights how quickly new listings can impact overall occupancy rates, especially in high-demand areas.
This competitive landscape is pushing hosts to stand out by offering exceptional guest experiences, competitive pricing, and polished property presentations. Durham’s permissive regulatory environment continues to attract new hosts, ensuring that competition will remain a defining factor throughout the year. For hosts, staying ahead means refining their pricing strategies and enhancing the quality of their offerings to meet evolving guest expectations.
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How to Improve Your Occupancy Rates
Durham’s rental market is competitive, and hosts need smart strategies to maximize bookings and maintain an edge.
Pricing and Calendar Management
To tap into Durham’s $159 average daily rate and meet the city’s 45.6% occupancy benchmark, dynamic pricing is a must. Adjust rates and minimum stay requirements based on lead time and seasonal trends. For instance, shorter stays work well during slower months, while longer minimums are ideal for peak times like October. A 2-night minimum stay is standard in Durham, and using a Moderate cancellation policy can balance guest confidence with host protection.
Offering discounts for extended stays – especially for 30+ nights – can help attract remote workers, a growing demographic in the area. These pricing strategies, combined with thoughtful calendar management, can make a noticeable difference.
But pricing isn’t the only factor. Enhancing your property can also boost bookings.
Property Improvements That Drive Bookings
In 2025, Durham guests are drawn to features that add convenience and reflect modern living. Smart technology and energy-efficient upgrades are particularly appealing. Installing smart locks, thermostats, and energy-saving lighting not only meets guest expectations but also simplifies property management.
Kitchen and bathroom upgrades are another high-impact investment. With Durham attracting business travelers and families relocating to the Triangle, a modern kitchen is especially valuable for longer stays and can justify higher nightly rates.
A move-in ready property is key, especially as many guests are professionals or families relocating to the area. Addressing issues like aging HVAC systems, outdated electrical panels, or worn roofing can prevent negative reviews and keep your property competitive.
Additionally, use your property listing to tell a story about its location. Highlight nearby attractions like Ninth Street, the American Tobacco Campus, or Duke Forest. Mention walkable amenities, local events, and access to schools or greenways to give potential guests a clear vision of life in Durham.
While these upgrades can drive occupancy, professional management can take your hosting game to the next level.
Professional Co-Hosting Services
Managing a rental property in Durham’s bustling market can be overwhelming. Professional co-hosting services, like NC Host Pro, offer a solution with their fixed monthly fee model, providing both cost predictability and expert support.
These services excel during high-demand periods, such as CenterFest in September or the Bimbé Cultural Arts Festival in May, when quick responses to booking inquiries are crucial. Their expertise in real-time pricing optimization ensures your rates reflect seasonal trends, local events, and competitor activity.
Additionally, professional co-hosts handle cleaning and maintenance, ensuring your property always looks its best. This attention to detail can lead to better reviews and more repeat bookings.
With Durham properties earning a median annual revenue of $18,880 and showing 9.7% year-over-year growth, investing in expert management can help push your occupancy rates beyond the city’s 45.6% average while keeping your operations stress-free.
Durham Occupancy Forecast for 2025
Looking ahead to 2025, Durham’s rental market is poised for steady growth, supported by current data and ongoing local trends. Several factors will shape occupancy rates throughout the year.
Expected Occupancy Rates Through 2025
Durham’s occupancy rates are expected to follow familiar seasonal patterns while seeing slight improvements compared to 2024. For instance, June 2025 is projected to hit 48% occupancy, reflecting the typical summer uptick.
October is anticipated to be a high point, with rates climbing to 51.8% and daily rates reaching $167. This boost is likely driven by pleasant weather and increased tourism in the Triangle area. Spring months like March and April are expected to hold steady at 49.6%, while the colder months – January, February, and December – may dip to around 45.2% occupancy.
The market’s overall growth is underscored by a 9.7% year-over-year revenue increase. Properties in the top 25% performance tier are projected to maintain occupancy rates of 71% or higher, highlighting the continued strength of well-managed listings.
These forecasts highlight both the opportunities and challenges that hosts will face in the evolving rental market.
Opportunities and Risks for Hosts
As Durham’s occupancy trends improve, hosts will find themselves navigating a mix of new opportunities and growing competition. North Carolina remains a major tourism hub, ranking as the 5th most visited state domestically, with tourism spending reaching $36.7 billion in 2024. Governor Josh Stein emphasized this appeal, stating:
Today’s news underscores what we all know: North Carolina is a fantastic place to visit.
Durham’s relatively relaxed regulations provide a favorable environment for hosts. Properties with up to two units face only a $200 annual registration fee, and the 39-day average booking lead time gives hosts ample time to fine-tune their strategies .
However, challenges remain. The market is becoming increasingly saturated, with 1,217 active listings as of March 2025. Seasonal revenue fluctuations also pose difficulties, with peak season earnings averaging $2,600 per month, compared to just $2,040 during the off-season. Moreover, performance disparities between top-tier properties (84%+ occupancy) and lower-tier ones (27% occupancy) are widening.
Economic uncertainty could further complicate things, potentially affecting leisure travel spending. While business travel appears more stable, hosts should prioritize standing out by offering better amenities, employing dynamic pricing, and considering professional management services to stay competitive.
Key Takeaways for Durham Hosts
Durham’s short-term rental market continues to offer solid opportunities for hosts who fine-tune their strategies. With a median occupancy rate of 63% and properties typically booked for 230 nights a year, the market fundamentals remain promising, even with competition from 1,217 active listings.
2025 Trends and Action Steps
A key trend shaping Durham’s rental market is the widening performance gap between high-performing and entry-level properties. Top-tier listings can command rates of $271 or more per night, while entry-level properties average around $84 per night. This highlights the importance of standing out through strategic positioning and quality upgrades.
Seasonal adjustments are another area of opportunity. October, for instance, sees peak performance with 51.8% occupancy and $167 daily rates, while January dips to 45.2% occupancy. Implementing dynamic pricing strategies can help you capitalize on these seasonal trends instead of relying on static rates.
Durham hosts also benefit from an average booking lead time of 39 days, offering ample time to adjust pricing, plan maintenance, and refine availability. With 94% of guests being domestic travelers, focusing marketing efforts on this segment is a smart move.
Meeting guest expectations is critical. Successful listings often require at least a two-night minimum stay and feature moderate cancellation policies. Additionally, pet-friendly properties tend to earn $17.41 more per night and experience a 5.4% higher growth rate, making this a worthwhile consideration.
Using these insights, you can take targeted steps to improve your property’s performance in a competitive market.
Next Steps for Durham Hosts
Start by benchmarking your performance. Compare your occupancy and daily rates to Durham’s median figures – 63% occupancy and a $115 average daily rate. If your property falls short, focus on the basics: invest in professional photos, write engaging listing descriptions, and set competitive, seasonally adjusted prices.
Consider diversifying your revenue streams. Cross-listing on multiple platforms can increase visibility, while catering to different guest types can expand your market. For example, properties accommodating six guests make up 21% of the market, showing strong demand for larger group-friendly spaces.
If managing these strategies feels overwhelming, professional co-hosting services like NC Host Pro can help. They handle everything from 24/7 guest communication to dynamic pricing and maintenance coordination. For a fixed monthly fee, these services provide predictable costs while leveraging local expertise to maximize your property’s potential.
Ultimately, success comes down to positioning your property to meet demand and staying ahead of market trends.
FAQs
How can I use dynamic pricing to boost my Airbnb income during Durham’s peak and off-peak seasons in 2025?
To make the most of your Airbnb income in Durham in 2025, embracing dynamic pricing is a must. Using smart pricing tools can help you automatically adjust your nightly rates based on factors like local demand, competitor pricing, and booking patterns. This approach keeps you competitive during slower periods while allowing you to benefit from higher rates when demand spikes.
Begin by establishing a baseline rate that reflects both the value of your property and the current market conditions. From there, let the pricing tool handle real-time adjustments to maximize your occupancy and earnings. By adopting flexible, data-driven pricing strategies, you can adapt to seasonal changes and maintain a consistent income throughout the year.
What are the advantages of allowing pets in my Durham Airbnb, and how could it increase my earnings?
Allowing pets in your Durham Airbnb can make your property more appealing to families and travelers with furry companions – groups that often find it challenging to secure accommodations. Listings that welcome pets tend to grab attention in search results and can often justify higher nightly rates, which translates to more revenue for you.
Beyond that, opening your doors to pets can boost your occupancy rates by attracting a wider range of guests, particularly during busy travel seasons or local events. To make this work smoothly, consider creating clear pet policies. Charging a pet fee or setting specific house rules can help you balance earning extra income while maintaining a positive experience for all your guests.
How do Durham’s local events and festivals impact Airbnb occupancy rates, and what strategies can hosts use to stay competitive?
Durham’s vibrant local events and festivals have a noticeable impact on Airbnb occupancy rates, drawing in larger crowds and creating opportunities for hosts to increase bookings and earnings. These events often bring a surge in demand, making it a prime time for hosts to capitalize on the influx of visitors.
To stay ahead of the game, consider emphasizing how close your property is to event venues and popular attractions in your listing description. This small detail can make a big difference to potential guests. Also, adjusting your pricing during peak event times to reflect the higher demand is a smart move. Beyond that, think about offering perks like flexible check-in and check-out times or event-specific touches – like extra parking for festival-goers or a guide to nearby activities.
Keeping an eye on the local event calendar and planning your strategy in advance will ensure your property stays competitive and stands out to travelers looking for the perfect place to stay.