Cary, North Carolina, is booming for short-term rentals. With its central location in the Research Triangle, family-friendly vibe, and proximity to attractions like RTP, it’s a hotspot for both business and leisure travelers. As of June 2025, Cary boasts 214 active Airbnb listings, with an average annual revenue of $30,833, a daily rate of $176, and a 53% occupancy rate. Here’s a quick breakdown of Cary’s top neighborhoods for short-term rental success:
- Downtown Cary: Walkable, packed with attractions like Downtown Cary Park and Cary Arts Center, and ideal for business travelers and culture enthusiasts.
- West Cary: Suburban feel, close to tech hubs, family-friendly, and great for long stays.
- South Cary: Quiet, residential, near WakeMed Soccer Park and Hemlock Bluffs, perfect for families and larger groups.
- North Cary/Morrisville: Near RDU Airport, RTP, and Lake Crabtree, attracting business travelers, families, and international guests.
Each neighborhood offers unique strengths, from accessibility to guest appeal, making Cary a solid investment choice for short-term rentals.
TOP 7 North Carolina Cities To Buy Airbnb Investment Properties
1. Downtown Cary
Downtown Cary serves as the vibrant heart of the city, blending historic charm with a modern vibe. This walkable neighborhood has transformed into a lively destination, offering visitors plenty of entertainment and convenience. Its mix of attractions and accessibility makes it an excellent spot for short-term rental success.
Proximity to Attractions
One of Downtown Cary’s standout features is Downtown Cary Park, a seven-acre space that opened in November 2023. With an estimated 750,000 visitors annually and nearly 500 programs and events each year, the park is a hub of activity. It boasts a playground, botanical gardens, a dog park with $5 day passes, and free events like yoga sessions and outdoor movie nights.
The Cary Arts Center adds to the cultural appeal, hosting pottery workshops, live theater, rotating art exhibits, and events like the Marvelous Music Series. For a touch of nostalgia, the restored Cary Theater, originally built in 1946, features local bands, documentaries, stand-up comedy, and classic movie screenings. History buffs can visit the Page-Walker Arts & History Center, a restored 1868 hotel that celebrates Cary’s heritage with exhibits and events, including the beloved Holiday Pops show in December.
Strolling along Academy Street, visitors will find boutique shops, art galleries, and a variety of restaurants. Adding to the charm, the Downtown Cary Park Social District allows visitors to enjoy alcoholic beverages purchased from local spots like Market 317, The Bark Bark, SAAP, Cotton House Craft Brewers, and Peck & Plume at The Mayton.
Transportation Access
Getting to and around Downtown Cary is a breeze. It’s just a 20-minute drive from downtown Raleigh and 8.5 miles from Raleigh-Durham International Airport (RDU).
For those traveling by train, Amtrak serves Cary daily from 211 N. Academy Street, offering routes that connect to cities across the Carolinas as well as destinations from New York to Miami. Local transit options include GoCary buses, with fares as low as $1.25, and GoTriangle, which connects Cary to Raleigh, Durham, Chapel Hill, and other Triangle cities. Travelers can also take a bus from RDU to Downtown Cary for $0–$3 or opt for a taxi, which takes about 12 minutes and costs $25–$30.
Guest Profile Suitability
Downtown Cary is perfect for guests who value walkability and culture. Visitors can easily access attractions, dining options, and transportation hubs without needing a car.
Business travelers will appreciate its location between Raleigh and Durham, with convenient access to Research Triangle Park, major universities like UNC, Duke, and NCSU, and regional hospitals. For families, the safe, walkable environment paired with park amenities makes it an attractive choice. Meanwhile, art and culture enthusiasts will enjoy the steady stream of events and performances.
Rental Performance
The combination of accessibility and year-round appeal makes Downtown Cary a strong performer for short-term rentals. The area benefits from a packed event calendar and a steady influx of visitors, allowing properties to command higher rates. Its reputation as a top public gathering spot, along with continuous programming, ensures consistent demand. Looking ahead, the planned Multi-Modal Center is expected to further improve transportation options, potentially boosting rental demand even more.
2. West Cary
West Cary offers a perfect mix of suburban peace and urban convenience, making it a prime spot for short-term rental investors. Its inviting residential vibe, paired with easy access to attractions and amenities, draws a wide range of guests.
Proximity to Attractions
One of West Cary’s biggest draws is its closeness to key destinations. Guests can easily explore downtown Cary and Raleigh, enjoy scenic walking trails, and make use of the neighborhood’s greenways. It’s also near sought-after wedding venues like The Matthews House and Chatham Station, as well as major universities such as NC State and Duke University. Add to that a variety of shopping centers and restaurants, and visitors have everything they need close by. Reliable local transit options further enhance the area’s accessibility.
Transportation Access
West Cary is well-connected, thanks to major highways that provide quick routes to RTP, Raleigh-Durham International Airport (RDU), and other destinations in the Triangle area. Public transportation via GoCary serves both local and regional needs, while the area boasts 200 miles of greenways and bike-friendly roads. For specialized transit needs, GoWake Access offers door-to-door rides at affordable rates – $2 locally and $4 for trips to other towns [9]. Looking ahead, the Wake County Transit Plan aims to ensure that 54% of homes and 80% of jobs are within three-quarters of a mile of a transit stop, further enhancing connectivity.
Guest Profile Suitability
The amenities and location of West Cary attract a wide variety of guests. Business travelers appreciate its proximity to RTP and nearby universities, while wedding parties and event attendees value the convenience of nearby venues. Families visiting colleges and corporate housing guests looking for extended stays enjoy the suburban feel, which combines a home-like atmosphere with excellent transportation options. Outdoor enthusiasts, in particular, are drawn to the area’s greenways and trails, making it a great choice for those blending work and leisure.
Rental Performance
West Cary’s location and broad appeal allow property owners to charge premium rates and maintain steady occupancy throughout the year. Special events like university graduations, homecomings, and major sporting events often drive up demand, enabling higher rental rates. With Wake County’s population growing by an estimated 450 people each week, the demand for short-term accommodations remains strong. Extended stay bookings also provide consistent revenue by reducing turnover and vacancy periods. Altogether, the combination of diverse guest profiles and year-round demand makes West Cary a strong contender for short-term rental investments.
3. South Cary
South Cary stands out as a fantastic spot for short-term rentals, offering a mix of natural charm and engaging attractions. This growing area provides property owners with access to a range of guest markets while maintaining a strong sense of community.
Proximity to Attractions
South Cary’s popularity is rooted in its blend of outdoor adventures and cultural highlights that attract visitors all year. Hemlock Bluffs Nature Preserve offers scenic hiking trails and opportunities to explore local ecology, while WakeMed Soccer Park hosts major tournaments and events, making it a hub for sports enthusiasts. Visitors can also experience the area’s rich cultural diversity at places like Sri Venkateswara Temple or enjoy the vibrant local dining scene, including breweries and unique eateries. Additionally, the area boasts an extensive network of greenways and trails, perfect for biking, jogging, or leisurely walks. These attractions are all easily accessible, thanks to South Cary’s well-connected transportation system.
Transportation Access
Getting around South Cary is a breeze. The area features efficient local transportation that links key spots like shopping centers, parks, and medical facilities. For guests without a car, the transit options make exploring the area simple. Plus, quick highway access to Research Triangle Park and Raleigh-Durham International Airport makes it a convenient choice for both business and leisure travelers.
Guest Profile Suitability
With its amenities and ease of mobility, South Cary naturally attracts a wide range of guests. The peak rental season runs from May to October, and the area is especially popular with families and larger groups. Data reveals that 51.5% of listings have three or more bedrooms, with three-bedroom properties making up 29.7% of the market. Listings that can accommodate eight or more guests represent 25.2% of offerings, and properties designed for six or more guests collectively account for 46.6% of the market. Business travelers appreciate the proximity to major highways and tech companies, while the area’s new developments and modern amenities cater to corporate housing needs. Additionally, families visiting for sports tournaments at WakeMed Soccer Park form a steady stream of guests.
Rental Performance
South Cary’s combination of natural beauty, cultural attractions, and strategic location cements its reputation as a prime destination for short-term rentals. Recognized as one of the "Best Places to Live" by MONEY magazine, the area enjoys strong appeal among potential guests. Properties near restaurants, entertainment, and outdoor activities like parks and trails often see high demand. Features such as high-speed internet, air conditioning, and parking allow property owners to set competitive rates. With a market that leans toward larger properties, South Cary is a magnet for families and groups, while year-round events and seasonal tournaments ensure steady occupancy.
As Tara Massouleh McCay, Senior Travel and Culture Editor at Southern Living, aptly put:
Cary is making the case that there has never been a better time to do a little further digging into the state’s famed Research Triangle.
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4. North Cary/Morrisville
North Cary and Morrisville are prime spots for short-term rental opportunities. Strategically located in the Triangle, this area blends convenience with a lively mix of attractions that consistently draw in visitors.
Proximity to Attractions
North Cary and Morrisville offer a little bit of everything for visitors. Lake Crabtree County Park is a standout, featuring hiking trails, mountain biking, nature paths, and seasonal boat rentals on a serene 520-acre lake. For aviation enthusiasts, RDU Observation Park is a unique spot to watch planes take off and land, with great views of the runways and Air Traffic Control Tower.
The area also boasts an exciting mix of outdoor and entertainment options. From Lake Crabtree’s recreational activities to rock climbing and karting, there’s no shortage of things to do. Adding to the charm is the East Meets West Festival, held every September, which celebrates cultural diversity through international cuisine and dance. For shopping and dining, Park West Village is a go-to destination, offering a variety of stores, restaurants, and even a state-of-the-art movie theater, Park West 14 Cinemas.
Transportation Access
Morrisville stands out as a transportation hub, providing excellent connectivity. Located next to RDU Airport and just about 10 miles from both downtown Raleigh and Durham, the area is ideal for travelers. With easy access to major highways like I-40, I-540, and NC 54, getting around is a breeze. The free Morrisville Smart Shuttle and GoTriangle transit services further enhance convenience, making it simple for guests to explore the area.
Guest Profile Suitability
The diverse amenities and central location of North Cary/Morrisville attract a wide range of visitors.
Business travelers are drawn by the proximity to Research Triangle Park and the airport, with the average commute time in Wake County being just 21.8 minutes.
Families and leisure travelers love the area’s outdoor activities, like those at Lake Crabtree County Park, and its entertainment options, including rock climbing and karting. The vibrant local events, such as the East Meets West Festival, and a variety of dining options also make the area appealing.
International visitors appreciate the multicultural vibe and the convenience of being close to RDU Airport, further enhanced by the area’s dynamic dining and event scene.
Rental Performance
All these features contribute to strong rental performance in North Cary/Morrisville. Vacation properties here frequently receive top ratings, with many achieving perfect 10/10 scores on major booking platforms. Guest reviews often highlight cleanliness, well-stocked amenities, comfortable accommodations, and convenient locations.
One notable example is a property marketed as "Where Relaxation Meets Home, KING Suite RETREAT, 14 MINS to RDU Airport, POOL", which has garnered glowing reviews for its proximity to the airport and overall comfort.
The area benefits from a balanced mix of business and leisure travelers. Weekdays see steady occupancy from corporate guests, while weekends and holidays are popular with families and vacationers. With over 70 miles of greenway trails and an impressive selection of dining options in Cary, the region continues to attract a wide variety of guests. These factors make North Cary/Morrisville a strong contender for short-term rental investments.
Neighborhood Comparison
Cary’s neighborhoods each bring their own flavor to rental performance, guest preferences, and market positioning, helping shape where you might want to invest.
| Neighborhood | Key Strengths | Primary Guest Types | Transportation Access | Rental Performance Indicators |
|---|---|---|---|---|
| Downtown Cary | Central location, walkable amenities, cultural attractions | Business travelers, couples, cultural enthusiasts | Easy highway access, walkable downtown core | Higher occupancy due to its central location and local events |
| West Cary | Family-friendly, newer developments, proximity to tech hubs | Families, business travelers, relocating professionals | Major highway access (I-40, I-540) | Average rent: $1,800 (1-bedroom) and $2,226 (2-bedroom) |
| South Cary | Established neighborhoods, mature amenities, quiet residential feel | Families, leisure travelers, and longer-stay guests | Moderate highway access in a residential setting | Stable occupancy with family-oriented bookings |
| North Cary/Morrisville | Proximity to the airport, access to Research Triangle Park, diverse local attractions | Business travelers, international visitors, families | Excellent – near RDU, major highways, and transit options | Average rent: $1,721/month |
This table highlights key differences across Cary. Diving deeper into the data shows how these factors influence market trends and rental success.
Rental rates vary significantly by area. For example, West Cary has seen notable price adjustments, with studio rents dropping by 50% annually and two-bedroom units down by 12%. This creates potential buying opportunities as the market stabilizes.
Guest preferences also differ by location. North Cary/Morrisville attracts a mix of business and leisure travelers, thanks to its proximity to the airport and Research Triangle Park. Downtown Cary draws visitors looking for cultural experiences and walkable amenities. Meanwhile, West and South Cary appeal more to families and those seeking longer stays.
Cary’s overall rental landscape is robust, with a median rent of $2,107 – 5% higher than the national average – and an average rent of $1,456. The area boasts a 73% occupancy rate, equating to roughly 266 booked nights annually, which supports an average host income of about $36,000.
Key trends in Cary’s short-term rental market show that entire home listings dominate, making up 81% of active rentals. Three-bedroom properties are the most popular, accounting for 29.7% of the market, while accommodations for 8 or more guests represent 25.2%. Many successful hosts implement a minimum two-night stay and moderate cancellation policies.
Your choice of neighborhood should align with your goals. North Cary/Morrisville excels in connectivity and draws a diverse guest base. Downtown Cary offers cultural attractions and walkability. West Cary presents affordability with room for market recovery. South Cary provides a quiet, stable residential environment perfect for long-term bookings.
Conclusion
Evaluating the strengths of each neighborhood can help you determine which area aligns best with your investment goals. Downtown Cary stands out with its cultural attractions and walkable streets, while West Cary blends family-friendly living with access to tech hubs. South Cary offers a sense of residential stability, and North Cary/Morrisville shines with its excellent transit options and proximity to employment centers.
If you’re targeting business travelers, North Cary/Morrisville is a smart choice thanks to its location near major workplaces and transportation links. For those drawn to cultural experiences and walkability, Downtown Cary is the way to go. Meanwhile, West and South Cary are ideal for investors focused on family-oriented markets, offering suburban charm and strong community ties.
Cary’s thriving economy and steady demand from visitors create a solid foundation for rental success. However, managing a rental property isn’t entirely hands-off – it typically requires 30–40 hours per month for tasks like guest communication, pricing adjustments, and upkeep. Using dynamic pricing strategies can increase your revenue by as much as 40%, and with 69% of guests valuing quick responses, efficient communication is key.
Ultimately, selecting the neighborhood that fits your target guest profile is essential to unlocking your rental property’s full potential.
FAQs
What should I look for in a Cary neighborhood when investing in short-term rentals?
When choosing a neighborhood in Cary for a short-term rental investment, location and guest appeal should be at the top of your checklist. Prioritize areas near popular attractions, shopping centers, restaurants, and other amenities that travelers often seek. Spots close to business districts, parks, and schools can also attract more guests and increase demand.
Take time to study market trends, such as average rental income, property prices, and occupancy rates, to gauge potential profitability. Compare the expected rental income against property costs to evaluate your return on investment. Don’t overlook local regulations and zoning laws – understanding these rules is critical, as they can have a major impact on your rental strategy.
What are the differences in rental performance across Cary’s neighborhoods?
Rental performance in Cary, NC, varies quite a bit depending on the neighborhood, influenced by factors like location, available amenities, and market demand. Occupancy rates generally fall between 54% and 73%, though this can shift based on the area and season. For example, neighborhoods in the 27519 zip code tend to hover around 54%, while other sought-after areas often see rates exceeding 70%.
Cary’s short-term rental market remains solid, with demand continuing to grow and performance holding steady. Opting for properties near major attractions, shopping districts, or business centers can be a smart way to boost both occupancy rates and overall revenue.
Who typically books short-term rentals in Cary, and how does this impact occupancy rates?
Short-term rentals in Cary attract a mix of vacationers, business professionals, and those in need of temporary housing for work or leisure. These guests typically look for fully furnished homes or apartments for stays under 30 days.
Thanks to this varied group of visitors, occupancy rates remain strong, particularly during busy travel periods. Cary’s close access to major attractions, corporate hubs, and local conveniences makes it a sought-after spot for short-term stays.