Looking to invest in short-term rentals in Apex, NC? Here’s what you need to know:
- Top Neighborhoods: Scotts Mill, Bella Casa, Salem Village, Kilarney, Walden Creek & Walden Townes are the best areas for short-term rental opportunities.
- Key Features: Proximity to downtown Apex, family-friendly amenities, excellent schools, and easy access to Raleigh-Durham International Airport and Research Triangle Park.
- Guest Appeal: Historic charm, outdoor activities like Jordan Lake, and modern conveniences attract families, business travelers, and tourists.
- Investment Insights: Entire home rentals dominate, with 92.6% of listings. Average daily rates are $177, and 3-bedroom homes generate around $34,113 annually.
- Market Trends: Apex’s short-term rental market is growing rapidly, with a 128% year-over-year increase in new properties.
Whether you’re targeting families, business professionals, or leisure travelers, Apex offers diverse options to maximize your rental income. Keep reading for a detailed breakdown of each neighborhood.
What Does $500,000 Buy You in Apex, NC Right Now in 2025?
1. Scotts Mill
Scotts Mill combines family-friendly charm with homes that feel straight out of a storybook, offering a classic North Carolina vibe that appeals to both visitors and investors alike.
Guest Appeal
Located close to downtown Apex and Beaver Creek Commons, Scotts Mill makes it easy to access boutiques, restaurants, and shopping. Plus, it boasts standout amenities like a clubhouse, pool, tennis courts, and a playground .
The neighborhood is lined with well-kept sidewalks, perfect for morning jogs, evening strolls, or walking the dog .
The homes themselves are designed with modern living in mind, featuring open layouts, vaulted ceilings, hardwood floors, granite countertops, and stainless steel appliances. These details create a welcoming and stylish space for guests.
Investment Potential
Scotts Mill is a well-established neighborhood with a strong sense of community, making it a reliable choice for steady rental income. Its location within the Wake County Public Schools district – North Carolina’s largest and most recognized school system – adds to its appeal for families.
Target Demographics
Families traveling with kids are naturally drawn to Scotts Mill, thanks to its community-oriented vibe and regular events that create memorable stays . Dog owners love the walkable layout, while fans of craftsman-style homes and a close-knit neighborhood atmosphere appreciate its unique character.
2. Bella Casa
Bella Casa is a high-end community that combines upscale living with family-friendly amenities, making it a great choice for short-term rental investments. While Scotts Mill offers a quaint, storybook vibe, Bella Casa stands out with its luxurious and modern appeal, setting a different tone in Apex.
Guest Appeal
This neighborhood is all about relaxed elegance. It features timeless architecture, resort-style amenities, and beautifully maintained green spaces, all located just minutes from downtown Apex. Guests can enjoy a range of premium amenities, including three pools, multiple clubhouses, tennis courts, greenways, and neighborhood parks. The homes themselves boast spacious designs with top-tier finishes. With its polished look and peaceful atmosphere, Bella Casa creates a welcoming, home-like environment that keeps occupancy rates consistently high.
Investment Potential
Bella Casa isn’t just appealing to guests – it’s a smart choice for investors, too. Apex’s fast-paced growth, increasing property values, and proximity to highly rated schools make this community a solid option for those looking to maximize returns.
Target Demographics
This community attracts a variety of guests who appreciate sophistication, convenience, and a sense of belonging. The typical demographic includes families, with a median age of 36, 64% of households having children, and an average household size of three. For family travelers, Bella Casa offers the perfect mix of comfort and quality.
Beyond families, leisure travelers seeking a blend of luxury and small-town charm are drawn here. Additionally, business professionals working in the Research Triangle area make up another key group, especially those needing extended stays in a home-like setting. This diverse audience ensures a steady demand for rentals in Bella Casa.
3. Salem Village
Salem Village, developed between the 1990s and 2000s, is one of Apex’s standout neighborhoods. It offers a well-established community vibe, complete with mature amenities and easy access to the town’s key attractions.
Guest Appeal
Salem Village boasts a range of amenities that make it a favorite among residents and visitors alike. These include a pool, playground, 24-hour fitness center, clubhouse, and courts for both tennis and basketball. The neighborhood’s well-maintained walking trails connect different areas, creating a sense of unity and offering a great way to enjoy the outdoors. During warmer months, these amenities become lively gathering spots.
Convenience is another major draw. Families appreciate the short walk to the local elementary school, while downtown Apex and Salem Street’s shops and restaurants are just a quick drive away. Homes in the area typically range from 1,800 to 3,200 square feet, set on quarter-acre lots. This means residents enjoy spacious living areas and outdoor space – something that’s often missing in newer, higher-density developments. These features make Salem Village a standout option for renters and homeowners alike.
Investment Potential
For those considering real estate investments, Salem Village offers strong potential. About 19% of residents rent their homes, while 81% are homeowners, reflecting a balanced rental culture. The rental market is diverse: 28% of properties are single-family rentals, 67% are part of smaller complexes with fewer than 50 units, and only 4% are larger apartment buildings.
The neighborhood’s financial stability is another plus, with a median household income of $137,088. This suggests a community of potential tenants who can sustain higher rental rates, making it attractive for investors.
Target Demographics
Salem Village is particularly appealing to families and individuals who value the charm of an established neighborhood over newer developments. The mature landscaping, comprehensive amenities, and Apex’s small-town feel are all major selling points.
Apex itself has earned national recognition, including being named the "Best Place to Live in America" by MONEY magazine. This reputation as a family-friendly town adds to Salem Village’s appeal, making it a sought-after location for both new and growing families.
4. Kilarney
Kilarney, situated in Cary but close to Apex, presents a promising opportunity for short-term rentals. Its location is a major advantage, attracting both business travelers heading to Research Triangle Park (RTP) and vacationers drawn to Apex’s established rental market.
Guest Appeal
Kilarney benefits from its proximity to Apex’s charming downtown and easy access to RTP, Raleigh, and Durham.
The area is particularly attractive for group travel. Around 36% of local listings cater to groups of 8 or more, and 60% accommodate at least 6 guests, making it a great option for families or larger gatherings. The average group size of 5.7 guests aligns perfectly with these offerings, further enhancing its appeal.
Guest demographics also highlight its strengths. A whopping 97% of visitors come from within the U.S., and half are from the Post-2000s generation, suggesting strong interest from families and groups.
Investment Potential
Kilarney offers a balanced mix of rental and owner-occupied homes, with 33% of properties rented and 67% owner-occupied. The neighborhood boasts a median household income of $104,072 and average monthly rents of $1,611, providing a solid baseline for assessing potential returns. Short-term rentals, however, often yield higher nightly rates compared to traditional leases.
The broader Apex housing market also supports investment. Homes typically sell near their asking price within about 28 days, and as of April 2025, the median listing price stands at $630,300 – a 3.2% year-over-year increase.
For those looking to simplify operations, NC Host Pro offers co-hosting services to help manage properties and maximize performance. Kilarney’s dynamics fit seamlessly into Apex’s growing short-term rental landscape.
Target Demographics
Kilarney’s location makes it appealing to a variety of guests. Business travelers appreciate the quick access to RTP, while families and groups are drawn to the spacious homes and family-friendly amenities typical of the area. With a median age of 41, the neighborhood exudes a calm, established vibe that appeals to those seeking a quieter stay away from bustling downtown areas.
Language demographics also play a role in marketing strategy, as 73.6% of guests are English speakers and 11.1% speak Spanish. Tailoring property listings to these groups can boost visibility and bookings.
Revenue expectations align with Apex’s trends, where 2-3 bedroom homes typically generate $40,000 to $50,000 annually. Entire home rentals dominate the market, accounting for 92.6% of listings, and 3-bedroom properties make up 42% of available options. This positions Kilarney homes with similar configurations for strong performance.
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5. Walden Creek & Walden Townes
Walden Creek and Walden Townes, situated in northwest Apex, offer excellent opportunities for short-term rental investors, thanks to their prime location near major highways and appealing community features.
Guest Appeal
Positioned along US-64 and I-540, these neighborhoods make it easy for guests to travel across the Triangle, whether they’re heading to RTP or exploring nearby cities. The shared amenities, including a community pool and tennis courts, add to the convenience. Plus, the proximity to shopping, dining, and entertainment options ensures guests have plenty to enjoy during their stay. This combination of accessibility and amenities makes these communities a strong draw for visitors.
Investment Potential
These neighborhoods cater to a range of investment strategies due to their varied property types. Walden Creek primarily features single-family homes, while Walden Townes focuses on more affordable townhomes. Located in the Beaver Creek area, the median sale price for townhomes is $487,300, with a price range between $392,000 and $552,100. Homes here sell in an average of 30 days – significantly faster than the national average of 49 days. Additionally, the median sale price in Beaver Creek has dropped 13% compared to the previous year, presenting an attractive buying opportunity. For instance, a townhome at 2043 White Pond Ct in Walden Townes is currently listed at $440,000. HOA fees in Walden Townes are approximately $275 per month, covering exterior maintenance, lawn care, and access to amenities like the pool and tennis courts.
Target Demographics
Walden Creek and Walden Townes attract a diverse group of visitors. Families are drawn to the area for its top-rated schools, while business travelers appreciate the quick commute to Cary and RTP. Most guests – 96.6% – are domestic, with a notable presence of Post-2000s generation travelers. Additionally, 73.6% of guests speak English, and 11.1% speak Spanish, making bilingual property listings a smart strategy to increase bookings. For those looking to optimize their rental performance, NC Host Pro offers professional co-hosting services to help maximize returns.
Neighborhood Comparison: Pros and Cons
Apex neighborhoods each bring their own set of strengths and challenges for short-term rental investors. Knowing these differences can help you align your investment decisions with your goals and your target guests’ needs.
| Neighborhood | Pros | Cons |
|---|---|---|
| Scotts Mill | • Home to 47,436 residents • Median household income of $137,088 • Properties with ample indoor and outdoor space • Average rental prices range between $1,000 and $2,317 |
• Homes are often in less central areas • Limited rental options, with only 21 homes available |
| Walden Creek & Walden Townes | • Quick property sales (average 30 days vs. 49 days nationally) • Recent 13% price drop offers buying opportunities |
N/A |
These pros and cons provide a snapshot of the neighborhoods, setting the foundation for understanding their potential in terms of investment performance, guest preferences, and positioning in the market.
Investment Performance Insights
Adding key amenities can significantly boost revenue. For example, properties with a kitchen can generate an extra $24,139 annually, while a washer/dryer adds $19,625, and a BBQ grill brings in $16,853 per year.
Guest Demographics and Preferences
Guest preferences also play a big role in shaping returns. The peak rental season in Apex runs from May to October, thanks to the pleasant weather and abundance of outdoor activities.
Revenue Expectations by Property Size
Property size directly impacts rental income. Larger homes command higher rates – 5-bedroom properties earn around $73,643 annually, while 1-bedroom units bring in $16,680. Three-bedroom homes, which make up 37.9% of listings, generate an average of $34,113 per year. Across Apex, the average daily rate is $177, with a 53% occupancy rate.
Market Positioning
Looking at the bigger picture, Apex scores 70 for investment potential, though local regulations pose some challenges, reflected in a regulatory score of 30. The market is growing rapidly, with 87 active Airbnb listings and a 128% year-over-year increase in new properties. While competition is heating up, demand remains strong.
In such a competitive environment, partnering with professional services like NC Host Pro can simplify property management and maximize returns, ensuring your investment thrives in Apex’s fast-evolving rental market.
Conclusion
Every neighborhood in Apex caters to a distinct group of rental guests, making it a versatile destination for short-term rental investments.
For families and larger groups, areas like Scotts Mill, Bella Casa, and Salem Village stand out. These neighborhoods feature spacious homes with multiple bedrooms, perfectly aligning with market demand – 64.2% of Apex listings offer three or more bedrooms, and a significant portion of properties can host larger parties, with 35.8% accommodating eight or more guests and 60.5% welcoming six or more guests. This variety allows hosts to target the right audience with ease.
Corporate travelers, especially those heading to Research Triangle Park, will find neighborhoods like Walden Creek and Walden Townes particularly appealing. Their convenient proximity to employment hubs makes them a smart choice for business-focused stays.
For nature enthusiasts and solo travelers, Apex offers access to outdoor adventures. Neighborhoods near spots like the Jordan Lake Recreation Area or scenic areas around Lake Pine provide the perfect mix of peace and exploration. These recreational opportunities further enhance the area’s appeal in the rental market.
To capitalize on these opportunities, effective property management is key. Services like NC Host Pro simplify the process with 24/7 guest communication, dynamic pricing strategies, and comprehensive property management. This allows hosts to focus on maximizing their returns without the stress of day-to-day operations. Together, these factors solidify Apex’s reputation as a top choice for short-term rental investments.
FAQs
Why is Apex, NC an attractive area for short-term rental investments?
Why Apex, NC Is a Hotspot for Short-Term Rentals
Apex, NC, has been catching the eye of short-term rental investors, and for good reason. Its location near the Research Triangle Park – a hub for technology and research – makes it a magnet for business travelers and tourists alike. This steady influx of visitors translates into consistent demand for short-term rental properties.
Beyond its strategic location, Apex boasts a high quality of life that appeals to families and leisure travelers. With top-rated schools, beautiful parks, and a friendly community, the town offers plenty of reasons for people to visit and stay. From an investment standpoint, the numbers speak for themselves: the local short-term rental market reports average annual revenues of $29,183 with a 54% occupancy rate. These metrics make it an attractive option for property owners looking to generate reliable income.
If you’re a property owner aiming to make the most of your investment, NC Host Pro can help. They provide professional co-hosting services, taking care of everything from guest communication to pricing strategies. With their expertise, you can focus on expanding your portfolio while they handle the day-to-day details.
What makes neighborhoods like Bella Casa and Scotts Mill in Apex, NC, appealing for short-term rental guests?
Bella Casa and Scotts Mill in Apex, NC, are popular neighborhoods for short-term rental guests, thanks to their inviting amenities and family-friendly vibe.
Bella Casa offers plenty to keep visitors entertained and comfortable. With multiple community pools, tennis courts, playgrounds, and scenic walking trails, it’s a go-to spot for families and active travelers. Guests can also take advantage of the clubhouse and fitness center, adding extra convenience and recreation to their stay.
Scotts Mill shines with its proximity to parks and outdoor activities, especially the beloved Apex Community Park. Families with kids will love the area’s water slide, lazy river, and splash pad. Many rentals here come with added perks like gyms and BBQ grills, appealing to a broad range of guest preferences. These standout features make both neighborhoods appealing options for property owners aiming to attract short-term renters.
How can property owners in Apex maximize their earnings from short-term rentals?
To make the most of short-term rental opportunities in Apex, property owners should focus on a few smart strategies.
First, make sure your property grabs attention with professional photography and thoughtful staging. High-quality, inviting photos can make your listing stand out and attract more potential guests.
Second, use a flexible pricing strategy. Adjust your rates based on local demand, seasonal shifts, and special events in the area. This way, you can stay competitive and make the most of peak booking periods.
Finally, provide an outstanding guest experience. Offer thoughtful amenities and maintain friendly, responsive communication. Happy guests leave glowing reviews, which can boost your property’s reputation and lead to more bookings in the future.