Looking to invest in Airbnb properties in the Triangle? Here’s a quick guide to the top five neighborhoods in Raleigh, Durham, and Chapel Hill offering great potential for short-term rental profits. These areas are growing fast, have strong demand, and provide attractive revenue opportunities for hosts.
Key Highlights:
- Wendell Falls (Wake County): Median annual Airbnb revenue of $22,638 with family-friendly homes and minimal rental regulations.
- Brier Creek (West Raleigh): Close to RTP and the airport, ideal for business travelers. Median home price: $904,274.
- Fuquay-Varina (Southern Wake County): Affordable entry point for investors with a growing population and diverse guest appeal.
- Brightleaf at the Park (Durham): Proximity to Research Triangle Park and Duke University, with an average annual Airbnb revenue of $22,488.
- South Durham Innovation Corridor: A hub for tech and life sciences professionals, offering high occupancy rates and strong demand.
Quick Comparison Table:
| Neighborhood | Avg. Daily Rate | Occupancy Rate | Median Home Price | Annual Airbnb Revenue |
|---|---|---|---|---|
| Wendell Falls (Wake County) | $140 | 45.1% | $300K–$900K | $22,638 |
| Brier Creek (West Raleigh) | $127 | 63% | $904,274 | Varies |
| Fuquay-Varina (Southern Wake) | $175 | 51% | $480,000 | Varies |
| Brightleaf at the Park (Durham) | $151 | 46% | $574,870 | $22,488 |
| South Durham Innovation Corridor | $115 | 63% | Varies | Varies |
These neighborhoods combine affordability, strong rental demand, and proximity to major attractions like universities, business hubs, and recreational areas. Whether you’re targeting families, business travelers, or tourists, these locations offer great potential for maximizing Airbnb returns.
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1. Wendell Falls (Wake County)
Wendell Falls, the Triangle’s largest master-planned community, has experienced impressive growth. Between 2020 and 2023, it expanded by 46.5%, while Airbnb revenue in the area saw a 34.3% year-over-year increase.
As of May 2025, Airbnb listings in Wendell Falls generate a median annual revenue of $22,638. The average daily rate stands at $140, with an occupancy rate of 45.1%. June typically sees the highest demand, highlighting the area’s strong seasonal rental potential. These figures reflect the community’s ability to attract a broad range of travelers.
All Airbnb listings in Wendell Falls are entire-home rentals, with 81.8% consisting of houses. About 40.9% of these homes offer three bedrooms, and 22.7% accommodate eight or more guests, making them ideal for families or larger groups.
| Performance Tier | Nightly Rate |
|---|---|
| Top 10% Properties | $247+ |
| Top 25% Properties | $159+ |
| Median Properties | $124 |
| Entry-level Properties | $99 |
The neighborhood’s appeal is further enhanced by its 200+ acres of parks and 10 miles of trails, making it especially attractive for families. The area’s rapid development has also pushed home prices from the low $300,000s to over $900,000. A notable example of the market’s pace is the sale of 517 Future Islands Way, which went under contract in just five days in September 2024.
For Airbnb hosts, Wendell Falls offers several advantages. The area has minimal rental regulations and requires only a 30-day lead time for bookings, making it a convenient option for families, professionals, and retirees.
To maximize returns, hosts should set competitive rates during peak seasons and use dynamic pricing during slower periods. Providing essential amenities like high-speed WiFi, smoke alarms, backyard space, and free parking is crucial, especially for domestic guests traveling from nearby cities like Raleigh and Zebulon. With its steady growth and guest-friendly features, Wendell Falls stands out as a prime location for Airbnb investments in the Triangle.
2. Brier Creek (West Raleigh)
Nestled between Raleigh and Durham, Brier Creek is a bustling, master-planned community that’s perfect for Airbnb investments. Its location couldn’t be more convenient – close to Research Triangle Park (RTP), Raleigh-Durham International Airport, and the renowned Arnold Palmer-designed Brier Creek Country Club. This makes it a magnet for both business and leisure travelers.
The neighborhood offers a variety of housing options, including single-family homes, townhouses, and condominiums, catering to a wide range of guest preferences. With a median home price of $904,274, the area reflects a sense of luxury and exclusivity. For those interested in Airbnb, Waterstone at Brier Creek is a standout option, allowing up to 120 rental nights per year.
| Property Type | Key Features | Ideal Guests |
|---|---|---|
| Single-Family Homes | Private yards, spacious rooms | Families, long-term stays |
| Townhouses | Low upkeep, shared amenities | Business travelers |
| Condominiums | Resort-like facilities | Couples, solo travelers |
Beyond housing, Brier Creek boasts a lively commercial district and highly rated public schools, making it appealing to both families and professionals. With ongoing tech growth and new developments in the area, the future looks bright for Airbnb opportunities in Brier Creek.
3. Fuquay-Varina (Southern Wake County)
Fuquay-Varina has transformed from a quiet bedroom community into a lively town where people can live, work, and enjoy life. Sitting just 20 miles from downtown Raleigh, this Southern Wake County gem combines the charm of small-town living with easy access to the Triangle’s major attractions. Its rapid growth highlights its rising appeal.
The town’s population has seen a steady climb, growing from 54,568 in 2017 to 63,792 in 2022 – a daily increase of about five new residents. Looking ahead, projections suggest the planning area could reach 107,958 residents by 2040. This trend signals a promising future for short-term rental demand.
| Market Indicators (as of December 2024) | Value |
|---|---|
| Median Property Sales Price | $480,000 |
| Average Days on Market | 37 |
| Active Vacation Rentals | 665 |
Fuquay-Varina’s historic downtown areas are a magnet for visitors, featuring local breweries, boutique stores, and a variety of dining options. Short-term rentals in these neighborhoods are particularly popular with guests attending events at High Grove Estates or exploring the thriving brewery and dining scene. The town’s mix of urban convenience and small-town personality makes it a standout destination.
Here’s why Fuquay-Varina is gaining attention:
- Location Perks
The town offers the best of both worlds: access to city amenities and outdoor escapes. Spots like Bass Lake Park and nearby recreational areas make it a hit with nature lovers, while its proximity to Raleigh appeals to business travelers seeking a quieter place to stay. - Investment Opportunities
With median home prices lower than some nearby areas, Fuquay-Varina offers an attractive entry point for property investors. The average time of 37 days on the market reflects strong demand and a competitive environment. - Diverse Guest Appeal
Visitors include wedding parties heading to High Grove Estates, families on vacation, and business travelers. Properties with features like pools, game rooms, and hot tubs tend to perform exceptionally well in bookings.
For Airbnb hosts looking to simplify operations, professional co-hosting services like NC Host Pro can be a game-changer. Their local expertise and full-service management make it easier to tap into the town’s growing short-term rental market.
The ongoing expansion of retail and hospitality in Fuquay-Varina further enhances its potential as a hot spot for short-term rentals.
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4. Brightleaf at the Park (Durham)
Brightleaf at the Park stands out as one of Durham’s top neighborhoods for short-term rental investments. Its location is a huge draw, nestled near Research Triangle Park, Duke University, and Downtown Durham. Plus, with convenient access to I-40, 540, and 885, getting around is a breeze. On-site perks like walking trails, a pool, tennis courts, and playgrounds make it even more appealing to guests.
| Market Indicators (as of May 2025) | Value |
|---|---|
| Average Annual Airbnb Revenue | $22,488 |
| Average Daily Rate | $151 |
| Average Occupancy Rate | 46% |
| Average Home Value | $574,870 |
| Average Booking Lead Time | 38 days |
The numbers reveal a promising rental market. Long-term rentals range from $1,371 for one-bedroom units to $4,141 for three-bedroom apartments, but short-term rentals often bring in higher rates, especially during peak travel times.
Why Brightleaf at the Park Works for Investors
Prime Location
Guests love the neighborhood’s proximity to Brightleaf Square, where they can enjoy Durham’s vibrant local scene. It’s also close to popular attractions like the Durham Performing Arts Center and Durham Bulls Athletic Park, making it a favorite for visitors.
Market Trends
Durham’s rental market is thriving, with a 73% year-over-year increase in new listings and an average booking lead time of 38 days. These trends allow hosts to adjust pricing strategically and stay competitive.
Attractive Entry Points
A recent example: a 3-bedroom townhouse listed for $459,500 – well below Durham’s average home value of $574,870. With strong rental performance in the area, properties like this offer excellent investment opportunities.
For those looking to maximize returns without the hassle, NC Host Pro offers professional co-hosting services. Combined with Durham’s favorable short-term rental regulations and Brightleaf’s growing popularity, this neighborhood is a standout choice for Triangle-area investments.
5. South Durham Innovation Corridor
The South Durham Innovation Corridor is quickly gaining recognition as a hotspot for Airbnb investments, thanks to its booming technology and life sciences sectors. This rapid growth is attracting a steady stream of business and medical travelers, making it a prime location for short-term rentals.
Business and Innovation Hub
The corridor plays a significant role in the regional economy, with its tech sector contributing 18% of the area’s economic output. Additionally, over 42,000 professionals are employed in the biotechnology and life sciences industries, earning average salaries exceeding $110,000.
Key Factors Driving Property Performance
Strategic Location:
Being close to major institutions like Duke University, UNC Chapel Hill, and NC State ensures a constant flow of visiting academics and researchers, creating sustained demand for short-term rentals.
Guest Preferences:
Business travelers in the area prioritize amenities like high-speed internet, dedicated workspaces, modern kitchens, and free parking – features that align well with Airbnb properties catering to this demographic.
Market Growth:
The Raleigh metro area’s population is expected to hit 2.2 million by 2040, marking a 72% increase. This growth is driving property value appreciation, while the corridor’s mixed-use developments – combining residential, retail, and office spaces – are attracting a growing number of young professionals.
Investment Potential
Recent data highlights higher occupancy rates in the South Durham Innovation Corridor, making it particularly appealing for Airbnb investors targeting corporate travelers. Services like NC Host Pro provide tailored property management and pricing strategies to meet the needs of business-focused guests, ensuring seamless operations for investors.
With its tech and life sciences industries thriving and major research institutions fueling consistent demand, the South Durham Innovation Corridor stands out as a promising option for Airbnb investors. Its continued development underscores its importance in the Triangle’s evolving short-term rental landscape.
Neighborhood Data Comparison
Here’s a snapshot of key performance metrics for neighborhoods across the Triangle area, summarizing insights from individual neighborhood reviews.
Market Performance Overview
| Neighborhood | Avg. Daily Rate | Occupancy Rate |
|---|---|---|
| Wendell Falls (Wake County) | $175 | 51% |
| Brier Creek (West Raleigh) | $127 | 63% |
| Fuquay-Varina (Southern Wake County) | $175 | 51% |
| Brightleaf at the Park (Durham) | $115 | 63% |
| South Durham Innovation Corridor (Durham) | $115 | 63% |
Note: Data reflects regional averages.
Revenue Potential Analysis
Visitor spending in the region reached $3.3 billion in 2023, marking an 11.4% increase compared to the previous year. Additionally, hotel tax collections rose by 15.6%, totaling $38.1 million.
Seasonal Trends
Demand for short-term rentals typically peaks during the spring and summer months. These seasonal fluctuations have a noticeable impact on both financial outcomes and local regulations.
Regulatory Environment
In Wake County, short-term rental properties are subject to a combined tax rate of 10.75%, made up of a 4.75% state tax and a 6% county tax. Meanwhile, Durham County offers a more flexible regulatory approach but requires hosts to register their short-term rentals as businesses.
Investment Considerations
On average, Airbnb hosts in the Triangle area earned about $6,000 after taxes. Earnings tend to be higher in neighborhoods with stronger demand.
Market Growth Indicators
In 2023, the average nightly rate for entire homes climbed to $129, reflecting an 8.1% increase from 2022. The region’s expanding population and thriving local economies continue to drive demand for short-term rental properties.
This data highlights the distinct opportunities available in each neighborhood, offering valuable insights for potential investors.
Summary
The Triangle market is showing strong promise, driven by solid economic conditions and a sizable population ready for rental opportunities, which fuels high demand for Airbnb properties.
With an average rental yield of 6.8%, the area reflects healthy local interest. The rise of remote work has reshaped rental preferences, increasing the need for properties with dedicated office spaces, especially in suburban neighborhoods. This trend is particularly advantageous for areas like Wendell Falls and Brier Creek, where larger homes align well with these shifting renter priorities.
Adding professional management into the mix can further enhance returns by 20–30%, thanks to optimized pricing strategies and improved guest experiences. NC Host Pro’s co-hosting services play a key role in maintaining high occupancy rates and ensuring guest satisfaction.
Altogether, the Triangle’s strengths – affordable entry points, solid economic drivers, and diverse guest demand – highlight its appeal as a thriving short-term rental market. With competitive nightly rates and occupancy levels consistently above 50%, these neighborhoods provide reliable returns for properties managed effectively.
FAQs
Why is Wendell Falls considered a top neighborhood for Airbnb investments in the Triangle?
Wendell Falls has become a standout choice for Airbnb investments, thanks to its rapid growth and distinct charm. From 2020 to 2023, the neighborhood saw a staggering 46.5% population increase, ranking it among North Carolina’s fastest-growing areas. This boom has fueled a strong demand for short-term rental properties.
Spanning over 200 acres of parks and featuring 10 miles of picturesque trails, Wendell Falls draws families, outdoor lovers, and visitors who crave a mix of nature and modern convenience. On top of that, Airbnb hosts in the area enjoy an average annual revenue of $22,633 with a 45% occupancy rate. This combination of steady income potential, rapid development, and appealing lifestyle amenities positions Wendell Falls as a prime spot for short-term rental investments.
How do occupancy rates and average daily rates differ across Triangle neighborhoods, and how do they impact Airbnb revenue potential?
Occupancy rates and average daily rates (ADRs) in the Triangle area can differ significantly depending on the neighborhood, which directly impacts potential Airbnb earnings. Take Downtown Raleigh, for instance – properties there typically fetch higher nightly rates, averaging $175, but the occupancy rate hovers around 51%. On the other hand, Apex properties have slightly lower ADRs, averaging $169, but see a higher occupancy rate of about 55%.
These variations underscore the need to strike a balance between nightly rates and occupancy levels. While higher ADRs can boost revenue per booking, areas like Apex, with stronger occupancy rates, may provide steadier income over time. To make the most of these growing markets, it’s essential to set strategic pricing and stay in tune with local demand trends.
What amenities and features do guests value most in Airbnb properties in the Triangle area?
Guests booking Airbnb properties in the Triangle area often look for a mix of comfort, convenience, and practicality. Here are some features that tend to grab their attention:
- Fast and reliable WiFi for work, streaming, or staying connected.
- Air conditioning and heating to stay comfortable in any season.
- Fully stocked kitchens for easy meal prep.
- Washer and dryer access, which is especially useful for extended stays.
- On-site parking, a must-have in busy urban areas.
- Pet-friendly options, catering to travelers bringing their furry companions.
Other appealing amenities include outdoor areas like patios or balconies, access to streaming services for entertainment, and contactless check-in for added convenience. Homes with unique details or those that help guests connect with local attractions often leave a stronger impression. Offering these features can not only enhance the guest experience but also lead to more bookings.